It's a tricky business selling health products as Mosaic Fashion Brands and Pete Evans found out recently.
Mosaic, the owner of Noni B, Rivers and Katies, was fined $630,000 by the ACCC for selling hand sanitisers under false pretences at the height of the Covid-19 panic from March to June 2020. It falsely advertised they were WHO (World Health Organisation) approved and contained 70% alcohol (in fact, the alcohol levels were as low as 17%). What it did wrong was to rely on what its suppliers told it, instead of doing its own fact checking.
Pete Evans was been fined $79,920 by the Therapeutic Drugs Administration for advertising a BioCharger and hyperbaric oxygen therapy chambers which were unregistered because their effectiveness was not scientifically proven.
The bottom line is that health products must be advertised truthfully.