Business and product names are the brand names and logos the
badges of a business and its products. Considerable thought
goes into selecting business name and creating the logo.
Often considerable money is spent promoting the name and the
logo. When a business discovers that a competitor is using a
similar name or logo, it is a distressing experience and
thoughts turn to protection.
Protecting the name and the logo requires a mixture of
taking all steps necessary to register the name and the
logo, and knowing what your legal rights are when met with
the situation of a competitor using a similar, misleading
name and logo.
These articles look at protection strategies for names as
business names, company names, domain names and names and
also logos as trade marks, before and after a similar name
or logo is noticed.
RISK STRATEGIES FOR YOUR BUSINESS